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Rock the Vote/USA Today Millennial Poll — March 2016
Washington, DC — The findings for the second USA Today/Rock the Vote/Ipsos poll were released today.
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The Reputation Council: Latest Findings From the Tenth Sitting
Established in 2009, the Reputation Council brings together senior communicators from some of the most respected corporations in the world. The Reputation Council's mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing expert views on key trends, issues and events in the wider world. Each sitting of the council provides a definitive guide to the latest thinking and practice in the corporate communications world.
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Evolving Shopper Experiences for the Modern Man
We are fortunate to live in an era of unrivaled retailing diversity and prosperity. People have unprecedented access to goods and services within their local communities and across the world. In truth, shoppers have so many options that the shopping experience can be both exciting and daunting.
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Ipsos Loyalty Provides New Performance Benchmarks
Syndicated Study Delves into Consumers' Views About Loyalty Across 23 Sectors in 30 Countries
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Bringing New Life to Qualitative Research with Real People in Real Life
Let's get real for a moment. We all know that market research can add tremendous value to your business - assessing the numbers and understanding the statistics can really help you build a business case, make better informed decisions, measure success and results, and make your stakeholders happy. But sometimes, it can be just so clinical and neatly packaged into a few charts or grids. While that has its place, real life just doesn't always add up so nicely.
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Nine in Ten Adults Agree that Solar Energy Should Be a Bigger Part of America's Energy Supply in the Future
Three Quarters Agree that Increased Use of Solar Power Will Stimulate the Economy by Creating Good-Paying American Jobs
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Nearly Half of Adults Are More Inclined to Buy Eco-Friendly Products, and Four in Ten Would Pay More for Them
Still, a Majority Say that They Buy Whichever Products Suit their Needs at the Time, Green or Not
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Ipsos Recasts Spergel to a Starring Role in Television Research
Ben Spergel Named Senior Vice President, Television Insights with Ipsos OTX MediaCT
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Nine in Ten Adults Recycle, but Only Half Do So Daily
Despite Understanding the Benefits of Recycling, Many Are Confused about What Can Be Recycled