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New Advertising Research Solution Assesses `Connection' Between Consumers and Brand Messages
Ipsos ASI Launches Next*Connect Research Solution; Ensures Advertising Investments Deliver Even In Toughest of Times
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A Check-up on the Habits and Values of North America's Young Adults (Part 2)
Leisure and Media Habits of 18-34 Year-olds Highlight Cultural Similarities, Differences of U.S. and Canada
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Women Are Most Likely to Report that What Was Most Lacking in their Last Car Buying Experience Was a Quick and Easy Transaction and a Fair Trade-in Value
Other Major Grievances Pertain to Salesperson's Trustworthiness and Price's Fairness
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A Check-up on the Habits and Values of North America's Young Adults (Part 1)
Lifestyles and Values among 18-34 Year-olds Differ When Crossing the 49th Parallel
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Economic Crisis Has Made 8 in 10 Adults Aged 30+ More Eager to Provide Financial Protection for Their Family
Nearly a Third Would Rely Mainly on Life Insurance if Something Were to Happen to the Breadwinner in the Family
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One Year After Financial Collapse, Majority (60%) of Americans Think Compensation Received by Wall Street Executives is Unreasonable
One Third (36%) Of Americans Think the Obama Administration Has Done "Too Little" About Controlling Compensation Packages, Half (51%) Think "About the Right Amount" (26%) Or "Too Much" (25%) Has Been Done
Majority (56%) Think Bankers Have Fared Better than Other People during Current Financial Crisis