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Global Consumer Citizens Weigh in As Group of Eight Wrap Up Meeting in L'Aquila, Italy

Mystery Shopping Experts Join Ipsos Loyalty to Bolster New Division

Mark E. Greene and Dolores Forget Leverage Extensive Experience to Deepen Ipsos Loyalty Mystery Shopping Offering in the U.S.

Code RED: Relevance. Expensiveness. Differentiation. The Best Measures for Choosing High Potential Consumer Goods Concepts

The Best Measures for Choosing High Potential Consumer Goods Concepts

Asking Cool Questions: Using Online Custom Panels to Engage Teens in Marketing Research

Green Trending: What Consumers Want in Tech and Consumer Goods

Which Custom Panel is Right for You: Branded Customer Community or Blind Specialty Panel?

When is Customer Loyalty A Bad Thing

Harvard Business Online

Saving the Environment without Sacrificing Convenience: Global Consumers Want the Best of Both Worlds

Balancing Environment and Convenience a Challenging Task for CPG Manufacturers

54% of Americans Support Sotomayor's Confirmation Despite Lack of Familiarity

Hispanics Rally Behind Nomination

Pessimism Is on the Wane while Obama's Credibility Remains High

President's Approval Rating at 64%; More Americans Say the Economy Has Stabilized than Say the Worst Is Yet to Come