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How ‘generative reality’ will become a new art medium
From MOMA to the Sphere, Refik Anadol’s AI-powered art installations have engaged and inspired millions. Here’s how he sees the future of creativity.
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Why ideas matter more than how art is created
Stephanie Dinkins, an artist and professor at Stony Brook University, thinks AI is here to stay and that creators shouldn’t ignore the opportunities that AI presents.
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What creators and marketers should know about mixed attitudes on AI art
Many brands are eager to publicly promote their use of AI — but certain consumer attitudes suggest a path for what benefits brands should focus on when it comes to TV, film and music, says Ipsos’ Jamie Stenziano.
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How platforms can boost social authenticity and engagement
Of all the metrics monitored by social media platforms, Snap’s Alex Dao thinks one is underconsidered: happiness. By blending AR and user creativity, platforms can produce new opportunities for it.
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How AI evaluations will support smarter marketing spending
Human evaluation is the gold standard for creative testing, but comes with logistical challenges. AI-powered tools could help brands close that gap, says Ipsos’ Lisa Zielinski.
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Why advertising will still need human creative directors
As partner and executive creative director at the influential ad agency Mischief, Bianca Guimaraes keeps a close eye on the future. She thinks AI has its uses — but it could also put a premium on human ingenuity.
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Why understanding and empathy inspire better ads
Marketers need to make ads that people can relate to — but they also need to get their attention in the first place. Ipsos’ Rachel Rodgers explains how empathetic advertising can strike that balance.
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Future Jobs to Be Done
People don't buy for the sake of buying — they spend to get a job done. Ipsos Strategy3's Matt Palmer explains how consumer needs could evolve in an AI-powered future.
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What the Future: Shopping
Revisit our foresight webinar exploring how spending (and saving) will evolve in a revamped economic and retail landscape.
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Context or Chaos: 3 Ways Modern Brands Can Break Through and Thrive
In chaotic times, brands need empathy and creativity in order to connect with consumers. It all begins with context.