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Creating Winning Concepts

Brands and Emotions

How Advertising Researchers Now Measure Emotions And Their Effects On A Brand

High Attention Processing: The Real Power of Advertising

Emotion and Engagement, Brand Equity, and Persuasion

Ipsos ASI Announces Regional Management Team

Advertising Research Specialist Appoints New Senior Leaders

Testing--and Reaching--Your Product's Performance Potential

Ipsos' Product Precision(TM)Offers Expert Guidance For Developing Successful Products

The Resiliency Concept: It's All About Trustmarks

Ads Good Enough to Eat: 8 Ways to Increase TV Commercial Recall Probabilities in the Food Category

Consumer Habits are Hard to Break--Even Good Ones

Success Factors in Launching Highly Innovative Products

Getting to the Root of Innovation Part 1 of 2

Creating Actionable Segmentation Based on Market Landscape "White Space" Part 1 of 2 View part 2