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Ipsos Update - May 2022
Happiness, Identity, and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports.
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[WEBINAR] Social Insights from Brand Leaders
We’ll dig into the top challenges facing consumer insights and marketing teams, how AI can help, and what the future holds.
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The pandemic is over. Welcome to the endemic.
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Americans’ mood connected to perceived quality of skin
New Ipsos poll finds skin care products are an essential purchase for many
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How social insights help fashion brands stay on trend
To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.
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Laughter is the best medicine
How understanding generational differences in comedic sensibilities can help connect your ads with the right people
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ARF David Ogilvy Awards & Creative Effectiveness 2022
The Advertising Research Foundation David Ogilvy Awards is the only award show that honors the research- and analytics-driven insights that lead to successful ad campaigns.
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Inflation is Americans’ Top Concern, And It’s Not Going Away
COVID is no longer the leading concern for consumers – inflation is now at the top. Here’s what businesses should know.
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London maintains top “city brand” ranking from 2020 to 2022.
London preserves its spot as the world’s most admired city in the 2022 edition of the Anholt-Ipsos City Brands Index. Paris, Sydney, New York, and Rome round out the top-5, but there has been some movement in the bottom half of the top-10 cities:
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Here’s what brands can do to reduce climate change
Water is essential to life. This precious natural resource is also necessary for making beer and a host of other products. Molson Coors Beverage Company’s Brandon Watkins discusses how he’s working to ensure that both have a sustainable future.