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Identity
As life becomes more complex, people are looking for more control in how they define, express and reflect their identity. In this What the Future: Identity issue, we reveal which forces influence who we are and what brands to media should know about representing and reflecting us in the future.
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How where we live shapes who we are
People seem to be isolating themselves into community bubbles of thought and ideas in media, online and at home. Journalist Dante Chinni analyzes the data and reports on the ground about how our political identities shape and are shaped by our physical landscape.
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Americans support limited U.S. intervention in Ukraine to prevent escalation with Russia
New NPR/Ipsos poll also finds that as gas prices reach an all-time high, inflation is overwhelmingly Americans' top concern.
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Ipsos Core Political : Presidential Approval Tracker (03/23/2022)
This week’s Ipsos’ Core Political has President Joe Biden receiving the lowest approval rating we've seen on our tracker, 40%. The economy and war and foreign conflict remain the top issues.
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Many Americans think TV shows about politics accurately reflect real life
West Wing is seen as the most realistic TV show, while VEEP is seen as the least realistic by the public.
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Ipsos Core Political : Presidential Approval Tracker (03/16/2022)
Americans remain pessimistic about the direction of the country and most concerned about the economy and war and foreign conflict.
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[WEBINAR] The Inside Track: 2022 Midterm Elections
Join Ipsos Public Affairs’ polling team for a monthly discussion on the latest data on American society and what that means for the 2022 elections.
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Combatting misinformation, bias seen as biggest challenges facing news outlets
New poll examines outlooks on the future of news and patterns of news consumption
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AAPOR Annual Conference
The AAPOR Annual Conference is the premier forum for the exchange of advances in public opinion and survey research.