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Ipsos Connect specializes in measuring and amplifying how media, brands and people connect through compelling content, great communication and relevant media planning so that clients can build great campaigns, that impact brand success both through sales and boosting brand relationships, and great content to attract audiences and deliver economic value for media owners and advertisers alike. Our solutions put people at the heart of strategy for media and advertisers.

Ipsos Marketing specializes in addressing issues related to innovation, market understanding and path to purchase. Ipsos Marketing helps clients to define their marketing strategy, identify new opportunities, understand buying behavior, develop brands, services and products and optimize the allocation of their marketing expenditures.

Ipsos Loyalty specializes in all matters relating to measuring, managing and improving customer relationships and employee engagement. We help our clients manage the experiences they deliver in a way that maximizes the value of both customers and employees to their organization.

Ipsos Public Affairs specializes in conducting public opinion, elite stakeholder, corporate, and media opinion research to help clients manage an issue, or advance their reputation.

Ipsos Observer specializes in survey management, data collection and delivery. Our aim is to lead the market in information-gathering, through a commitment to providing high quality research at a competitive price, in a format which allows our clients to make decisions quickly and accurately. To do so we offer several approaches: