Discover our solutions:
- Media & Brand Expression: Ipsos Connect
- Innovation & Brand Strategy: Ipsos Marketing
- Bringing Life to life: Ipsos UU
- Inspiring Better Healthcare: Ipsos Healthcare
- Predictive Analytics: Ipsos MMA
- Customer & Employee Relationships: Ipsos Loyalty
- Social Research & Corporate Reputation: Ipsos Public Affairs
- Survey Management, Data Collection & Delivery: Ipsos Observer
Ipsos Connect specializes in measuring and amplifying how media, brands and people connect through compelling content, great communication and relevant media planning so that clients can build great campaigns, that impact brand success both through sales and boosting brand relationships, and great content to attract audiences and deliver economic value for media owners and advertisers alike. Our solutions put people at the heart of strategy for media and advertisers.
Ipsos Marketing specializes in addressing issues related to innovation, market understanding and path to purchase. Ipsos Marketing helps clients to define their marketing strategy, identify new opportunities, understand buying behavior, develop brands, services and products and optimize the allocation of their marketing expenditures.
With 1000 world-class researchers in over 80 countries, Ipsos UU is the world’s leading qualitative community, with the biggest share of insights. Always striving to bring Life to life, at Ipsos UU we love the power of context to explore real people in real life. Ipsos UU is founded on intellectual generosity, powered by strategic thinking and built for change.
Ipsos Healthcare partners with pharmaceutical, bio-tech and medical device manufacturers to inspire better healthcare. Operating in over 40 countries, our 700+ experts support key business decisions for clients throughout the commercial lifecycle, from early-stage strategy, to launch, to performance optimisation.
Ipsos MMA (Marketing Management Analytics) helps companies measure and improve business and marketing performance through integrated analytics, actionable insights and expert advice producing billions of dollars in incremental value for them.
Ipsos Loyalty specializes in all matters relating to measuring, managing and improving customer relationships and employee engagement. We help our clients manage the experiences they deliver in a way that maximizes the value of both customers and employees to their organization.
Ipsos Public Affairs specializes in conducting public opinion, elite stakeholder, corporate, and media opinion research to help clients manage an issue, or advance their reputation.
Ipsos Observer specializes in survey management, data collection and delivery. Our aim is to lead the market in information-gathering, through a commitment to providing high quality research at a competitive price, in a format which allows our clients to make decisions quickly and accurately. To do so we offer several approaches:
Our professional research staff provides their expertise in the development and/or fine-tuning of survey questions. You will receive the respondents' answers to your questions in detailed data tables sorted by key regional and demographic variables.