Global Syndicated Studies | Ipsos

Global Syndicated Studies

Insight into business decision-makers and the affluent around the world.

Ipsos Global Influentials

Actionable insights into the consumption and lifestyle habits of high-net-worth individuals and top executives.

Backed by Ipsos’ industry-leading methodological expertise and polling capabilities, Ipsos Global Influentials (IGI) is the industry’s longest-running, most in-depth, and most widely used study on high-income consumer behavior. Discover insights on brand positioning and strategy, product innovation, marketing, and more with over 90,000 interviews (including 16K company leaders) on what this hard-to-reach audience is doing globally, each year.

Targeting adults in households in the top 20% of income and business leaders in 40+ markets, IGI tracks media usage, wealth, business decisions, personal spending, and attitudes across various product categories.

Five benefits of using Ipsos Global Influentials:

  1. Get qualified insights from hard-to-reach audiences: Reach high-net-worth individuals, C-suite executives, and key decision makers who shape industries and markets. IGI surveys more than 90,000 individuals annually, providing up-to-date insights into their evolving needs and desires.
  2. Make informed decisions: Leverage year-round data collection to stay ahead of the curve and inform your strategies with clear and actionable insights.
  3. Gain a global perspective: Tailor your global marketing and advertising strategies by accessing consistent data across 40+ markets. IGI offers a comprehensive understanding of the influentials’ landscape, allowing targeted analysis of specific cohorts.
  4. Access in-depth analysis on the trends that matter: Understand how influential audiences really feel about trending topics (e.g., financial outlooks, travel, sports, AI, media habits) through our bimonthly barometers that provide deep dives across key markets.
  5. Enrich your first-party data: Gain a complete understanding of your audiences and uncover blind spots with trusted and comprehensive third-party insights from IGI.

A powerful tool to track, understand and act

Continuous tracking enables you to grasp and react to the moments that matter. From understanding life changes to emerging global trends, IGI provides a rich, agile and actionable solution that enables you to convince hard-to-reach audiences on why they need your brand.

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