Public Affairs

Transportation/Ipsos Public Transportation Institute

The Ipsos Public Transportation Institute has conducted research for Public Transportation authorities in Australia, Canada, Germany, Hong Kong, Netherlands, New Zealand, South Africa, the United Kingdom, and the USA.

Most of the studies have focused on issues related towards the public's  use of local mass transit systems but they have also included studies related  to travel between cities and countries. Ministry of Tourism Bureaus and Convention Centers have been the clients for the latter studies. 

Our experience also includes conducting studies to project usage of potential train stations, bus routes, as well as proposed airports. The typical types of topics covered on these studies are:

  • Origin and Destination along with trip purpose surveys
  • Ticket usage and pricing
  • Access issues for the general population
  • Access barriers for people with physical limitations
  • Branding and cobranding
  • Advertising tracking of mass transit communication campaigns
  • Alternative modes of transportation
  • Performance Assessment (on time arrival)
  • Customer Satisfaction
  • Usage Projections
  • Research in support of condemnation proceedings to create rail stations
  • Points of Interest surveys


Clifford Young
President, U.S.
Ipsos Public Affairs
[email protected]

John Vidmar
Chairman, U.S.
Ipsos Public Affairs
[email protected]

Zachary Lewis
Vice President, U.S.
Ipsos Public Affairs
[email protected]