Strategy And Business Intelligence Executive Joins Ipsos Team
Douglas Cottings To Oversee Marketing Research And Consulting Needs Of Clients In The Financial Services Sector
Cottings comes to Ipsos from Bank of America in Charlotte, North Carolina, where he served as Senior Vice President, Strategy & Business Intelligence, and where he had previously been part of the bank's Corporate Marketing Consumer Analytics & Modeling group. Prior to his employment with Bank of America, he held senior positions in Global Business Intelligence and Global Research at Principal Financial Group in Des Moines. His career extends over twenty years, throughout which he has successfully enabled the translation of marketing research and business intelligence into innovative marketing solutions--marketing solutions that generated profitable enterprise-wide growth.
"Doug is a hands-on researcher with an extensive strategic background, and will provide top-level marketing research and loyalty consulting services to our financial services clients," said Tom Neri, President of the Ipsos-Insight Services, Health & Technology division, and Ipsos Loyalty in the U.S. "His top priority is to enhance our value to existing clients on a national level, as well as to consult on and craft Ipsos offerings to best meet the needs of Financial Services institutions."
Cottings will oversee the Financial Services practice from his base in Charlotte, North Carolina.
An Ohio native, Doug received his MBA from Xavier University and his undergraduate degree from Miami University. He has been an adjunct marketing professor at Miami University in Oxford, Ohio, and Drake University, in Des Moines, Iowa.
For more information on this press release, please contact: Doug Cottings Senior Vice President Financial Services Practice Ipsos-Insight 336.668.8340
Ipsos-Insight Ipsos-Insight, the flagship marketing research division of Ipsos in the U.S., has industry specialists serving companies in the following industries: consumer products; technology and communications; health and pharmaceutical; financial services; cable, media and entertainment; agrifood; energy and utilities; and lottery and gaming.
Ipsos-Insight provides custom and tracking research services to domestic clients, as well as U.S.-based multinationals. It offers concept and product testing, package testing, attitude and usage studies, omnibuses, tracking systems, brand equity, price optimization and segmentation, marketing models, advanced analytics, and global research. Ipsos-Insight is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos-insight.com.
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Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
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