Healthcare


Marketing Publication

Picture This: A Faster Alternative to Day in the Life Research

Ipsos Healthcare has developed an approach that can be completed in as little as one week that still captures a rich database of moments in customers' lives when they are interacting with a specific product or category.
Healthcare Survey

Two Senior Level Appointments to Fortify Ipsos Marketing Practice

Elys Roberts Takes Responsibility of Ipsos Marketing's U.S. business, while Steve Girling Leads Healthcare Practice in the Region
Healthcare Survey

77% of Global Citizens Concerned That Ebola Virus May be Transmitted to Their Country

With 88% Awareness of Ebola Virus Outbreak, 57% Say Their Own Health, Government and Other Officials are Taking Enough Precautions and Preparations to Ensure Virus Doesn't Come into Their Country But 43% Don't Believe it to be So
Healthcare Survey

Healthcare a Global Concern: One Quarter (23%) Around Globe Rate Healthcare as One of the Top Three Most Worrying Topics in Their Country

Unemployment (45%), Corruption (35%), Poverty (34%) and Crime (31%) Also Top the List
Marketing Publication

Engage, But Gently: More Top Line Thoughts on 2014

PharmExecBlog, January 14, 2014