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Ipsos Launches Product Studio: A New Era of Product Testing
Discover Product Studio by Ipsos: Where AI speed, scientific rigor, and deep human insight converge.
Product Studio
Accelerate your journey to product superiority.
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More Americans say AI tools are being used at work
Half of American workers say AI tools like ChatGPT are now being used at their work, up from 38% last year, according to the Ipsos Consumer Tracker
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Americans are warming up on summer plans, despite high gas prices
High gas prices don’t seem to be deflating Americans’ summer plans. In fact, the number of people who say they’re planning vacations by car or plane this summer are actually up across the board, according to new data from the Ipsos Consumer Tracker.
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ASCO 2026
Join Ipsos at the world's largest oncology conference where we’ll be attending - and presenting Global Oncology Monitor insights!
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More people feel threatened by hantavirus than COVID
While few think hantavirus is a high threat, more think so than think COVID is a high threat, according to new data from the Ipsos Consumer Tracker
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Americans’ appetite for functional foods varies widely
Americans seek more foods and beverages that improve hydration, energy levels, focus/concentration, and provide longevity benefits, according to new data from the Ipsos Consumer Tracker
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As AI changes business, Ipsos insights get better results
In a world of AI-augmented output, brands and institutions need real insights on real people to earn attention and get results. Ipsos can help.
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[WEBINAR] Ipsos Global Influentials: Turning Influence into Demand
Listen in to our next Ipsos Global Influentials webinar to hear more about a new segmentation model that explains how today’s Influential consumers differ in their attitudes, risk appetite and investment patterns, and outlines how brands can engage each group more effectively.
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President Trump Approval Rating
Data from the May Reuters/Ipsos Core Political conducted May 15-18 reveals that Americans continue to identify the economy as the nation's most pressing concern, followed by threats to democratic values and norms