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Most Americans unfamiliar with Medicaid community engagement requirements
New NAMI/Ipsos poll finds support for Medicaid protections amid limited familiarity
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American teens are optimistic about the future and highly value real-world learning
Majority feel their schools are doing a good job of preparing them for financial success and a world changed by AI, though many still harbor concerns about how AI will impact their future job prospects.
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Americans unimpressed by ideas from both major parties
Findings from the July Reuters/Ipsos Core Political poll
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[WEBINAR] The Modern Twenty-Something: How Gen Z Thinks About Money, Milestones, and More
Join us as Ipsos experts take you through a new life stage model for understanding the consumer journey.
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[WEBINAR] How American brands can win carts and minds
Learn how U.S. brands are leaning into their stories and winning Americans’ loyalty.
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Ipsos Retail Media Report
An extensive study revealing how high-quality creative drives upper-funnel growth, converts undecided shoppers, and builds long-term brand equity beyond the initial click.
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Ipsos week in review
Here, the Ipsos polling team and other experts mine the past in week in data to present you with a big picture analysis of where the public stands on the most pressing issues of the day.
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SHOPTALK Innovation Week
Join Ipsos at the retail industry’s two biggest fall events, now combined as Shoptalk Innovation Week.
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Ipsos Data Drops: What it took for ads to break through at the 2026 World Cup
Spain may have won the World Cup, but which brands won with fans? Ipsos data shows that the most effective ads moved beyond traditional “on the field” and “sports bar” settings and leveraged distinctive product iconography.