Credibility Code: How B2B Creators Unlock Trust at Scale

What makes B2B content credible, discoverable, and worth paying attention to?

LinkedIn's B2B Institute and Ipsos are coming together to unpack how B2B creators unlock trust at scale, and what it means for the future of B2B marketers. Join us for a research-backed conversation filled with fresh insights, practical takeaways, and ideas marketers can put into practice.

Please click here to attend our LinkedIn Live event.

To access the report, please click here.

Speakers:

• Ryan Barthelmes, EVP Creative Excellence, Ipsos US
• Vita Molis, Head of Thought Leadership Research, B2B Institute, LinkedIn
• Melissa Berger, Chief Solutions Officer, Digitas North America
• Ebrahim Shakir, Global Head of Paid Media & Partnerships, McKinsey & Company