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Republicans and Democrats agree: They want to better understand each other
One in four Democrats and one in five Republicans strongly agree that they want to better understand those they don’t agree with politically, according to the Ipsos Consumer Tracker
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America’s perception of greatness is on the rebound
For the first time since Ipsos started tracking America’s perception of greatness, the numbers have gone up, according to the Ipsos Consumer Tracker
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In America, most still call it soccer
Three in four Americans believe that the World Cup sporting event is called soccer, not football, according to the Ipsos Consumer Tracker.
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Another positive signal in the consumer economy
Three in ten Americans say they are seeing lower prices compared to earlier this year, up from just one in four in April, according to the Ipsos Consumer Tracker.
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Younger Americans are visiting malls more frequently
There's been a 9-point bump since last year in the number of young adults who go to malls often or sometimes, according to new data from the Ipsos Consumer Tracker
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Ipsos Data Drops 2026
In 2026, we continue our series of three-minute briefings on what business leaders need to know about today.
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Latest U.S. opinion polls
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
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It’s still the economy
Five charts on where Americans stand on election security, the top issues facing the nation, and America’s sour mood on the economy
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[WEBINAR] What the Future: Success
Join us as we discuss the modern milestones for success and how brand leaders across industry and public policy can adapt now with a deeper understanding of today’s consumer.