Weisberger Succeeds Armstrong As Head of Ipsos-Insight Behavioral Tracking Division

New York, NY - Ipsos today announced that market research veteran Mike Weisberger has been promoted to Senior Vice-President and will succeed Lynne Armstrong as head of the Ipsos-Insight Behavioral Tracking Division, effective November 1, 2004. The company also announced that Armstrong, a 20-plus year veteran of Ipsos and before that The NPD Group, will be joining The Somerset Group, a Connecticut based executive search firm that deals exclusively in the market research field, as a partner in January 2005. In the interim, she will be working with Weisberger on transitioning responsibilities and overseeing Ipsos recruiting efforts. Ms. Armstrong has held a number of general management positions in the research businesses at Ipsos and NPD, as well as heading up the HR function at NPD. In her new role, she will be focusing her efforts on overseeing a recruiting partnership between Ipsos and The Somerset Group to support the aggressive growth of Ipsos. Rupert Walters, COO of Ipsos in North America said, "we'll miss Lynne's leadership and many contributions but are happy to be able to maintain this partnership relationship to help Ipsos efforts on this important front." Ipsos is the fastest growing market research company in the U.S., and now employs 1,200 research professionals in North America. Weisberger joined Ipsos in March of this year from Information Resources, Inc. where he held a variety of managerial positions since 1987. According to Walters: "Mike brings a track record of success in many areas, including management and growth of client business and client service groups, people management and development, senior management oversight of some of IRI's largest accounts, and responsibility for internal systems and processes." Prior to working at IRI, Weisberger worked in market research at CBS Records (now SONY Music). He has an undergraduate degree from Georgetown and an MBA from the Kellogg School of Management at Northwestern University. He and his family live in Wayne, New Jersey. About Behavioral Tracking Behavioral Tracking is made up of syndicated and proprietary services that are used to analyze longitudinal consumer behavior and provides the unique advantage in the ability to marry consumers' behaviors with their attitudes. Syndicated longitudinal tracking programs include PharmTrends, DietTrends, and BookTrends, and the AFE/Ipsos Consumer Tracking Study, of floriculture products, to name a few. Ipsos PharmTrends continuously tracks consumer purchasing of prescription and non-prescription medications. With eight years of historical data, coinciding with the advent of Direct to Consumer (DTC) advertising of Rx drugs, PharmTrends is recognized as a thought leader in the analysis of the impact of DTC on consumer purchasing, both in the press and in numerous conference speaking venues. Nutritional supplements, weight control products and diet/exercise plans have recently been added to the PharmTrends database to provide insight into the links between the important trends in weight control and medical treatment purchases. Ipsos BookTrends offers insight into the purchasing of adult trade and children's books. This service provides over ten years of historical data and, like PharmTrends, is recognized as a prime resource for the publishing industry's understanding of consumer purchasing behavior. BookTrends is regularly cited in the press and in industry speaking venues. The Behavioral Tracking business designs, operates and analyses proprietary tracking programs for clients whose needs require special populations or analytic designs. For more information on this press release, please contact: Dan Maceluch VP, Marketing & Communications Ipsos North America 604.893.1635 Ipsos in North America Ipsos is the fastest growing market research company in the U.S. and among the most trusted research brands in North America. With more than 1,300 professionals and support staff in the U.S and Canada, Ipsos offers a suite of survey-based services--guided by industry experts and bolstered by advanced analytics and methodologies--in advertising, customer loyalty, marketing, and public affairs research, as well as forecasting and modeling. Ipsos companies offer a complete line of custom, syndicated, omnibus, panel, and online research products and services. Ipsos conducts polling on behalf of The Associated Press, the world's oldest and largest news organization, BusinessWeek, and the young voter's poll for Newsweek.com. To learn more, visit: www.ipsos-na.com About Ipsos Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and reactions of consumers, customers, and citizens around the world. Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting and modeling and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2003, Ipsos generated global revenues of $644.2 million U.S. To learn more, visit: www.ipsos.com Ipsos is listed on the Euronext Paris Premier Marchй, and is part of the SBF 120 and Next Prime Indices as well as eligible to the Deferred Settlement System (SRD). Euroclear code 7329, Reuters ISOS.LN, Bloomberg IPS FP