What to Know
In a world of rapid and relentless change, staying ahead of new consumer expectations, shifting markets, and the onslaught of retail choices is crucial for brand growth. Our solutions empower you to navigate the intricacies of these dynamics by providing strategic focus, depth, and agility.
Maximize your market insights with Behavioral Measurement
Behavioral Measurement provides an accurate and granular understanding of product usage dynamics – who, when, with whom, why and how.
These insights are pivotal in shaping your marketing strategy:
- Uncover Growth Prospects: Spot untapped opportunities and white spaces.
- Optimize Brand Portfolio: Enhance brand performance through strategic management.
- Refine Market Strategies: Perfect pricing and promotional tactics for maximum impact.
To add even greater speed and precision, we offer Ipsos Vision AI, an AI-powered scanning tool that captures product usage through photos uploaded by survey respondents. See how it works by watching our demonstration video:
Unlock growth potential with Usage and Attitude insights
At Ipsos, we approach Usage and Attitude studies differently. We delve beyond surveys with behavioral science techniques, brand switching models, and micro-surveys that address consumer challenges like inflation and ESG issues.
Our U&As capture nuanced, realistic, and strategic insights, equipping you to tackle pivotal questions:
- Navigate Your Market: Where is my category heading? Identify key trends and behaviors shaping your brand's future.
- Spot Growth Opportunities: Discover avenues to expand your brand or category.
- Drive Innovation: Propel innovation with new and relevant features that transform consumer appeal.
To help companies conduct U&As more frequently, we recently launched U&A Essentials. This agile solution focuses on three common business challenges – growing the user base, driving frequency, and growing the category – and delivers a prescriptive call to action to unlock short-term growth. Learn how you can leverage U&A Essentials.
Uncover the trip missions you have the right to win
Why do shoppers prefer certain channels for buying products in your category? Our Trip Missions research profiles the mindset of shoppers when planning a trip, thereby enabling you to offer the right product assortment with the right POS strategies to better meet shoppers’ needs.
By exploring the goals behind trip missions, you can:
- Decode Shopper Missions: Uncover the key missions shoppers have for your category and their fit with other trip types.
- Seize Growth: Determine the opportunity size of each mission and how to capitalize on changing trip mission landscapes.
- Contextualize Shopper Trips: Analyze who, why, and how trips are made to meet shopper needs.
Predict shopper behavior through virtual testing
Our Simstore technology platform simulates highly realistic store environments to analyze shopper behavior and optimize activations in both physical and digital spaces. By identifying how consumers interact with retail environments and how shoppers make decisions, Simstore helps brands tailor their strategies in a competitive context. Leverage Simstore to optimize: