Where to Play

A consumer-centric approach to understanding current and emerging opportunities is essential for making the right decisions about where your product or service should play. Our leading-edge solutions examine the playing field and help ensure that you identify the right opportunities and define the strategy that will deliver impact

Target the right consumers

Enhance your consumer targeting strategies with our advanced segmentation solutions, so you can understand who to prioritize and the dynamics behind their behaviors.

Our suite of segmentation solutions includes:

• Demand Space Segmentation: Examines the intersection of people, context and needs to target consumers based on who they are and how and why they use your products.
• Dynamic Demand Compass: Integrates foresight, advanced analytics, and deep consumer understanding to provide a clear roadmap for sustainable growth.
• Censydiam Segmentation: With validation in over 70 countries and across more than 40 categories, Censydiam delivers target segments that reflect real human motivations.
• Needs Based Segmentation: Deep dives into consumer needs to help you develop relevant offerings and communication.
• Connected Segmentation: Creates consumer targets using unique characteristics that can be linked to databases and personalized marketing.
• SLICE: Integrates a fast and cost-efficient segmentation into any consumer survey.

Discover our newly introduced Ipsos PersonaBot, which harnesses AI to let you interact with your segments as if they were real people. Watch our demonstration video here: 

Map your shoppers’ path to purchase

Digital transformation has changed the shopper journey from a straight path to a winding road. Our comprehensive path to purchase solution guides you through every twist and turn, helping to ensure that you target the right consumers with the right messages and at the right touchpoints. Our comprehensive research designs leverage: 

•    Robust quantitative surveys to capture attitudes and behaviors of category users
•    Touchpoint modelling to measure the true impact of influences driving purchase decisions
•    JourneyLive, an in-the-moment app leveraged to bring insights to life
•    Activation workshops to develop shopper marketing plans and socialize them across your brands and retailers

With our shopper insights, you can optimize your pre-store messaging and enhance in-store engagement strategies, whether in physical or digital retail spaces, ensuring every touchpoint aligns seamlessly with consumer needs.

To help companies conduct path to purchase research more often, we recently launched Path to Purchase Essentials, which offers fast, simple and cost-effective access to the omnichannel universe. Learn how you can leverage Path to Purchase Essentials.