Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better. However, uncertainty about both short- and longer-term futures prevails. Global citizens are struggling to be optimistic about 2023 as most express concern about the state of the economy, the environment and world security.
Christmas is a time of joy and coming together, of exchanging gifts and being with the ones that matter most to us. And while this year Christmas feels a bit different, with inflation and an impending recession to greet us in 2023, another staple we can always count on is Christmas advertising.
In five infographics, we break down how inflation, the invasion of Ukraine, layoffs, and the pandemic, have people around the world feeling anxious going into the end-of-year shopping season.
Purchasing power is now the key priority on a global level. Despite the importance they attribute to the climate and extreme weather events, people are less inclined to become involved and are more dubious as to the human origins of the phenomenon.
Inflation, environmental sustainability, the future of mobility… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
As the healthcare sector evolves at speed, pharma needs an improved framework to guide its marketing effort and answer the eternal business questions: who to target and how.
