Flair Thailand 2016
Thailand’s secret is it versatility mind. It’s the key of happiness and resilience: 95% declare that they're very or quite happy, one of the highest score in the world. Even the genders are versatile, with 2,5% of transgenders.- Thailand being an aging country. 9 Millions Thais are above 60 years old, the highest proportion in SEA after Singapore, the number of people older than 60 exceeding the number of children in 2018.
- Thailand is indebted. The household debt is now 83% of GDP, a serious risk for all the actors of the consumption society.
- Thailand concerns it middle class. Personal, the status erosion because of a decreasing money power (35% Vs. 29% average); overall, the pollution as a negative side effect of economic development (55% Vs. 50% average).
- Thailand is still worry about economy. Bank of Thailand adjusted its forecast down from 3.5 % to 3.1 %, the economic recovery being still slower than expected.
- Thailand is connection addicted. Thais are the third largest Facebook users and the second-largest Line users, after Japan. In line, the penetration of smartphones is over 90%.
- Thailand encourages women empowerment. 49% of CEO in Thailand is women, a world record, far above the global ratio of 24% of senior management roles filled by women.
- Thailand is narcissistic. Beauty is a standard requisite for teenagers and women, but now, the desire for beauty goes for men too. Male grooming has become big business, as has cosmetic surgery.
- Thailand wants to enjoy. There, enjoyments maximizing the pleasure, self-overindulge, are the main motivation, according to Ipsos Censydiam. Of course, luxury is the best route to enjoyment.
- Thailand is always magnetic. Tourism growth doesn’t stop, reaching nearly 30 million in 2015, and 2016 started very well.
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