Demographic change

New research across 32 countries dives into global attitudes to ageing, with 57% on average saying they are not looking forward to old age.

The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.

Our KEYS webinar unlocks the secrets behind generational dynamics , as we delve into groundbreaking insights from the new Ipsos Generations Report. Hear our global team of experts challenge stereotypes and discover untapped opportunities within diverse demographic landscapes.

Join us for our next Keys webinar

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue

Recent years have seen organisations around the word coming under increasing pressure to do business more sustainably. ESG (Environmental, Social, Governance) considerations are now a key part of many companies’ strategies and roadmaps.

China’s economy has been recovering slowly since the end of zero-Covid policies in late 2022.

Charles Dickens’ masterpiece ‘A Tale of Two Cities’ begins with the epic lines “It was the best of times; it was the worst of times”. A modern-day Dickens is likely to wax eloquent about ‘A Tale of Two Indias’ by saying it was the best of times; it was even better than the best of times!

Time for transformation