Point of View

Rising inequality and purchasing power issues are striking examples. In France, purchasing power has become the number one concern and three-quarters of the population tell us that tensions exist between rich and poor in France. This is a key issue that awaits public authorities, in a context where the pandemic has profoundly changed expectations vis-à-vis states and where public confidence is less omnipresent and more conditional than before.

For 2 years, remote working has become essential, at least for those who can work from home. The pandemic has also highlighted the importance of mental health: 80% of workers worldwide tell us that it now matters as much as physical health. All of this is forcing employers to fundamentally rethink their relationship to work and to adapt, in a context of exacerbated tensions in the labour market.

As for consumers, they have transformed their habits in such a profound way that there is no sector of activity that is not immune to this incredible acceleration of change. The opportunities (or risks) of gaining (or losing) market share are real. Omnichannel convergence, premiumization, connected services, redesigned mobility and the quest for experience and/or societal value are just a few examples of topics that occupy the minds of our customers every day.

We are certainly living in an exciting period for the "researchers" that we are. The need for understanding of consumers, citizens, employees, patients, has never been greater and I am pleased to present a summary of it in this new edition of Ipsos Flair.