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Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
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2017 US Politics - The Perception That Morality is a Major Problem Facing American has been Creeping Upwards (December 13)
President Trump’s approval rating is now 33%.
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When Trust Falls Down How Brands Got Here and What They Need To Do About It
In this paper we’ll outline what we have identified as the four key reasons we are seeing a crisis in trust, and importantly what brands and advertising needs to do to rebuild that trust.
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Global perspectives on sector reputations
Which industries are facing the greatest reputation challenges at the moment?
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The life of a modern communicator
Corporate communicators need to demonstrate a deep commercial understanding of the business issues their organisations face – this gives them credibility around the leadership table. They operate in fast-moving and complex environments and need to be able to learn and adapt quickly. Building strong relationships and networks with influencers and decision-makers (both internally and externally) is essential if they are to get things done.
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Taking a stand – Do the rewards of corporate activism outweigh the risks?
Corporate activism is both an opportunity and risk, with council members acknowledging both sides of the debate in equal measure. There is widespread acknowledgement that corporate activism is expected by consumers, but is also very hard to do well. Authenticity is the key, with campaigns that are true to your corporate values having the greatest chance of success.
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Sensory Spatial Segmentation
Consumer-based preference segmentation studies can be complex and costly undertakings.
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[EVENT] CES 2018
On June 9, join Ipsos’ Peter Minnium who will be participating in a panel discussion about Best in Brand Storytelling hosted by Variety.
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[EVENT] RBC Economic Outlook
On January 9, join Ipsos’ Sean Simpson who will share recent survey data examining Canadians’ economic outlook for the year ahead.
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The Digital Transformation Of The National Government As Seen By European Citizens
For the third consecutive year, Sopra Steria has published its survey on the digital transformation of the state*, in partnership with Ipsos.