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Engaging with Millennials in Canada
In a word or two, it can be said that Millennials are ‘image curators’. So what can brands do to better engage with them?
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2018 US Politics - Congressional Approval Dropped to 18% in the Wake of the Government Shutdown (January 24)
President Trump’s approval rating is now 37%.
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Meet the Affluencers - The US Affluent Influencers who Drive Categories Forward
A deeper dive into Affluencers’ lives can provide insights that lead to effective messaging, compelling products and user experiences, partnerships that add value, and efficient media.
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Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.
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Ipsos Helping Companies Like IBM Understand the Importance of Belonging
In a digital world with so many “friends” and “fans” people are surprisingly feeling more isolated than ever. Does brand belonging really matter?
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Brand Growth: More People, More Often or Both?
The contribution of existing customers to brand growth.
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[WEBINAR] Rapid Response Advanced Analytics
On February 21, join us for a complimentary webinar as we show you how to use advanced analytics tools in your market research surveys.
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Taking Responsibility - Ipsos in Switzerland and the Foundation Partage
A local CSR initiative. On Dec 14th , 9 of our Ipsos colleagues participated in half a day activity to support Partage, a foundation based in Geneva which is fighting against hunger and food waste.
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EU’s Heart Might be Open, but Britain’s Isn’t
The UK isn’t changing its mind about Brexit says Ben Page in Politico.
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[EVENT] IIeX 2018 Europe: Impressions of an Optimist
February 19-20 - For many years, the market research industry was based on sampling. This led to the production of information which was (reasonably) accurate and (relatively) inexpensive.