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Talking about family at work? Not such a good idea if you’re a woman
Twice as many think women who talk about family are likely to have their career harmed compared to men.
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Fashion, an ethical turning point?
Consumer views on the second-hand market and sustainability in the fashion industry.
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Impact of Coronavirus to new car purchase in China
Ipsos in China has conducted a short online survey to understand the impact of Chinese consumer’s purchase intention of new cars under the impact of Covid-19.
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Affluent Highlights: how do the European Affluent travel the world?
Over in Europe, we are beset by storms, rain and cold weather. So, for many people, booking a holiday in the sun offers a glimpse of hope amidst the gloom. With far more money to spend, the Affluents are particularly keen on travel – and do so for both business and pleasure. In fact, the average Affluent in Europe takes about 10 flights a year and stays around 24 nights in hotels.
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Innovation 2020: L&G Qual Quant Case Studies [Webinar recording]
On demand webinar sharing concrete examples of deep dive qualitative case studies illustrating how lotteries across North America are successfully leveraging digital approaches to innovate in the sector.
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Creating retail window displays to improve store performance
A renowned brand, cool products and excellent customer service is key to a successful retailer. This will certainly see many visitors returning to your store, which will thereby grow your loyal customer base. However, your retail window display is imperative to influencing the increase of foot traffic, drive store conversion and improving the store’s performance. Therefore, you would need to make changes to target your audience, ensure its prominent and eye catching as much as possible to maximise sales.
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The power of you: why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
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The Departure Lounge - public attitudes to death and dying in Great Britain
Death may be certain, but our attitudes towards it are changing. How might we want to die in the 2020s?
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Ipsos acquires Maritz’s Mystery Shopping business
Ipsos is pleased to announce the acquisition of the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America.
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.