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Technology Tracker Q4 2017
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Class of 2017 have a bright future ahead of them, say 49% of South Africans
Almost half of South Africans (49%) agreed that the class of 2017 have a bright future ahead of them. However, 21% of South Africans disagreed that a bright future awaits the 2017 Matriculants.
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The ins-and-outs of equity flow
Equity flow is an important way to leverage value from a strong reputation. It can be used to build business when market opportunities arise, or as a defence when reputation turbulence hits. Above all, the management of equity flow should be seen as a strategic process that brings together people across the marketing, communications and leadership spectrum.
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Ipsos Update - December 2017
Welcome to the December edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. To mark the end of the year, this month’s edition also includes a special section showcasing some of our highlights from 2017.
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Great Expectations 2017: Are service expectations really rising?
Ipsos has combined the findings from existing and new research to explore the link between customer satisfaction at a particular service interaction and the customer’s relationship with that brand.
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Revolution@Work: Fears and Expectations
Ipsos research on the future of work provides unique insights on employee feelings about transformations in the workplace. An international survey was conducted for the 2017 Revolution@Work event, recently organised in Paris.
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Google’s ‘ZMOT’ and How the Smartphone has Disrupted Traditional Path-to-Purchase
The smartphone has dramatically changed the way people shop. Consumers have information machines in their pockets that can do more than ever. Smartphones give consumers the ability to: access abundant information at any time, communicate directly with brands (via social), and even make purchases right from their devices. Because of these innovations, brands must become more visible in this increasingly digital and mobile landscape.
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Taking Responsibility - i-Say Mobilises to Provide Hurricane Relief and Fight Breast Cancer!
A local CSR initiative in the U.S.
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The Curse of Cosy
The seemingly harmless Danish 'hygge' trend is now damaging our health, such is the way in which the British have interpreted it. It has been mistranslated as the 'easy life' and is often used as a justification for being a bit lazy.
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New Global Poll in 24 Countries Shows Growing Consensus (84%, up 7%) That Free Trade Benefits Local Economies
Strong majorities in Canada (89%) and US (87%) agree that Free Trade benefits their local economy.