Customer Excellence Award in France

The second edition of the “Prix Excellence Client” in Paris.

On February, 13th, ten companies were rewarded for their client strategy as they place customers at the heart of it and implement the means to satisfy and delight them: Carglass, Decathlon, Free, ING Direct, Kiabi, MAIF, Nature & Découvertes, Nocibé, Picard and Sosh.

This award was launched in 2017 by Ipsos Loyalty in France, along with Academie du Service and Trusteam Finance. The companies are not selected on application, but following a rigorous process of analysis and measurement of their client excellence. A methodology based on an alliance of the three partners with complementary expertise, covering three dimensions: customer satisfaction/recommendation, customer culture and performance.

This year, 3 news sectors (automotive, insurance and mobile telecom operator) were added to the 5 initial ones (banking, supermarket distribution, ‘care’ distribution, ‘home’ distribution and e-commerce).

For Thierry Lalande, BU Manager, Ipsos Loyalty in France: “This award tries to capture the fine alchemy between the soul (culture), the body (operation) & the perception (customer feedback) of a company to create the perfect Customer Excellence fragrance."

You can visit the French website or follow the Twitter and LinkedIn account.

The author(s)

  • Thierry Lalande
    Global Service Line Leader, Ipsos Synthesio, Ipsos
  • Marie-Paule Bayol
    Ipsos Loyalty, France

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