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Ipsos acquires RDA Group and strengthens its leadership in Automotive Quality Tracking offer
Ipsos today announces the acquisition of RDA Group, a global provider of quality-tracking and customer-satisfaction studies serving the world’s largest auto manufacturers.
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The 5 Truths That Define Millennials
It seems hard to get away from the word ‘Millennial’ these days.
Everywhere you look there are new articles, studies, findings and revelations about how brands can better engage with and tap into this group of consumers. And why wouldn’t they want to? Millennials are on the cusp of having more spending power than any other generation in history: an estimated $200 billion annually by 2017. Understanding this group of consumers is critical for marketers — what motivates them, keeps them up at night, shapes their behavior and attitudes, and so on. To answer these questions, we have to know how to engage them in research. -
Ipsos Introduces New Market Measurement Global Business Unit
Ipsos conducts various retail measurement activities in a significant number of countries. The company operates category specific retail panels and food service monitors.
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China Pulse - June 2015
China’s Economy Showed Steady Growth In the First Quarter of 2015 with 7% YOY Growth; Total RSCG went up by 10.0% in April.
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The Economic Pulse of the World - June 2015
The national economic assessment average improves one point since last sounding, as four in 10 (41%) global citizens rate their national economies as “good”.
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Designing Authentic, Credible, and Effective Corporate Social Programs
Corporations have a great ability to ‘do good’ in the world – even more so than governments, given the wealth of resources and freedom to innovate outside of bureaucratic structures. Some would argue that beyond an ability to do good, corporations have a responsibility to do good.
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20 Years Of Change Among Europe’s Affluent Consumers
This year Ipsos celebrates 20 years of the European Media and Marketing Survey (EMS), or as it is called now, The Ipsos Affluent Survey Europe. 20 years of tracking the Affluent, with their disposable income and whom are disproportionately important to most marketers of products and services.
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Global Attitudes on Abortion
A new BuzzFeed News/Ipsos global poll of citizens in 23 countries polled.
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The Economic Pulse of the World - May 2015
After gaining two points last sounding, the national economic assessment is down one point this month with four in 10 (41%) global citizens rating their national economies as good. For a third month in a row there is no change in the local economic assessment; and the future local assessment is holding steady for a second straight month.