Key findings include:
- The internet is a key source of information about food
- We can see a consolidation of recent trends, such as gluten and lactose intolerances, which now affect 1 in 3 Italian families
- Savoury dominates over sweet (64% vs 36%)
- There is a desire for sustainability to be communicated in all aspects (including packaging)
Predicting the future food trends in Italy:
- Fresh food will dominate and manufacturers should focus on quality to win consumers over
- Online will be a key channel of information, both for shopping and reviews/articles about food
- Eating out will be a growing trend, as research shows 1 in 5 Italians currently consume takeaways/ready meals at least once a week
