Not long ago, it seemed impossible to think that the reputational turbulence experienced by the banks of late could be matched by any other sector. However, Volkswagen’s recent mea culpa is just one of the latest in a series of blows for the automotive industry and, for many, a potential tipping point in terms of trust.
The national economic assessment index finishes the year flat with four in 10 (39%) of global citizens describing their global economic situation as “good”. Despite some mid-year fluctuations (July 2015 – 42%), the national index remains exactly the same as it was one year ago. Winners and losers: Italy recorded the highest net points gain in 2015 (16%, + 9pts.). Brazil shed the most points, to end the year at the all-time low (4%, - 18 pts.).
Market research has long been accused of killing creativity. Many in the creative world now look back with nostalgia to the days when market research was the point of contention. With so much more data available now and so many exciting applications for it, data and creative are at loggerheads.
82% view climate change as major threat. On the heels of the 2015 United Nations Climate Change Conference held in Paris, Ipsos polled citizens around the world to gauge their opinion on the climate change and global warming issues.
