Content Marketing

Truth and trust seem under attack from all sides, but Ipsos research finds that people are still searching for trusted content.

Premium content delivered via OTT platforms remains disruptive in MENA, as the OTT subscription video market continues to grow impressively.

On September 13, join Ipsos’ Menaka Gopinath for insights into Exploring the Science Behind Social Engagement. Social media engagement and ad revenue have been up for years, but what’s really at play once we move past technology, targeting and the sheer scale of it all?

The MENA region has some of the highest internet penetration figures in the world and a proliferation of high end devices. In parallel, operators have invested heavily in fixed and mobile broadband services to be able to deliver high quality experiences to customers.

Data suggests visual attention to advertising on YouTube mobile is higher than on TV.

As more Virtual Reality (VR) content is produced, Neil Stevenson, Ipsos Connect, has been pondering a simple question: What makes 'good' VR content good, exactly?

Revealing the truth of transmission efficiency through the eye tracking techniques.

Why brands need to market with authenticity to win consumers' trust and outlines five steps to help you craft and curate more authentic stories.

Only 56% of females 65+ have accessed the internet in the last 3 months. This rises to 69% for males of the same age group. Males (38%) and females (29%) 65+ from social grade DE are least likely to have accessed the internet recently. Broadband at home remains the preferred method to access the internet with 77% but Smartphone access is closing the gap rapidly and is now at 71%.