Big Data

This white paper highlights some of the challenges involved in starting a text analytics project, setting out the best ways to avoid these in order to ensure the results deliver action-orientated insight.

Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights in this Ipsos Views point of view.

Using consumer “signals” to identify new Innovation Spaces

Data hybridization brings together structured and unstructured data to help brands gain market advantage.

Most people across 25 countries now agree it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.

In this new Ipsos India briefing paper, we examine the attitudes of the digital Indian to sharing data.

Practical steps for making Big Data work.

The world of pharma business insight is likely to change as it embraces a multi-data source reality.

In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.