Implicit Reaction Time

DUEL Encore: Understanding Appeal & Passion
Package Testing Event

[WEBINAR] DUEL Encore: Understanding Appeal & Passion

April 19 - Traditional approaches to early screening rely on rational, thoughtful feedback using scaled responses. Yet consumers typically form impressions and make decisions within seconds (e.g., FMOT, Blink, System 1, etc.).
DUEL: Understanding Appeal and Passion
Implicit Reaction Time Webinar

[WEBINAR] DUEL: Understanding Appeal and Passion

Ipsos is very excited to introduce DUEL — the next generation of early screening for claims, pack images, and logos.
Implicit Reaction Time Publication

Clearing the Fog on Neuroscience

This study addresses some of the misunderstandings around what neuroscience is and what it can and can’t do.