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How Trust Drives AI Adoption in Customer Experience
New Ipsos research reveals why customer trust and emotional connection are critical to successful AI adoption in customer experience.
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September 2026: Global consumer confidence unchanged this month
All four sub-indices show stability, according to the September 2026 Ipsos Global Consumer Confidence Index.
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The Sustainability Reality Check: Why Consumers Are Rethinking Sustainability in 2026
New Ipsos research reveals a growing tension between climate concern and everyday reality.
Channel Performance Advisory
Turn Insights into Measurable Business Impact
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Methodology
These are the results of a 38-market survey conducted by Ipsos on its Global Advisor online platform, between Friday, May 22, and Friday, June 5, 2026.
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Retreat to Old Systems
When progress fuels restlessness people tend to harken back to a past they feel was more in control. People are rarely seeking a literal return to the past; they are searching for the values and feelings they believe have been lost along the way. Nostalgia can then function as a bridge, not a destination
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Splintered Societies
As the global factures, so too do our communities and even our families. Tensions arise on divisive issues like immigration and policies that lead to inequality. Organisations have an opportunity to create spaces, experiences and narratives that bring people together rather than push them further apart
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Nouveau Nihilism
In a world that feels increasingly uncertain from geopolitically down to our personal finances, one silver lining people are finding is a more care-free, live-for-the-moment existence. Brands can emphasise how products and services can allow consumers to live in the moment while also providing benefits for tomorrow
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Escape to Individualism
As we try to control the things we can control, our self and how we show up in the world is one nexus we lean into. Increasingly that includes shaping our identity with material purchases. Consumers are drawn to organisations that help them make progress against personal goals, celebrate individual achievements and navigate an increasingly complex world.