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Technowonder
People have long felt the positive and the negative impacts of technology on our society. In prior years, it was balanced, but there are signs we’re starting to tip into higher degrees of concern as the pace of change intensifies. People aren’t rejecting tech entirely, but are asking who benefits, who controls it and how it will affect their own lives.
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The Power of Trust
Trust is even more part of the conversation in our age of AI. There is a pressing need to understand not only how to generate and protect trust, but also to map new consumption patterns of news, products and services.
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Conscientious Health
As we place equal importance on physical and mental health, we also are gaining understanding of how food, medicine, exercise and environmental factors play into a holistic view of “wellness.” One of the most powerful sources of optimism is the belief that tomorrow can be better than today. Services and innovations that help people prevent illness, recover faster or maintain wellbeing help create exactly that feeling.
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Climate convergence
For many people and organisations, climate change is no longer a future risk to prevent, but a present reality to navigate. Concern remains high, but has plateaued. Sustainability needs reframing as the language of sacrifice and responsibility is becoming less effective.
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Globalisation Fractures
The world order is shifting as new areas of conflict emerge and others flare up in new ways. That’s affecting how people view brands and products as well governments. The strongest organisations will combine global expertise with an authentic understanding of local markets, communities
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Can synthetic consumers help brands make better decisions?
How Barilla Combined Human and Synthetic Data to Make Faster, Smarter Recipe Decisions
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Market Essentials
A global, syndicated Ipsos study tracking how consumers respond to global challenges on a monthly basis
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Ipsos Global Trustworthiness Index 2026
In the seventh edition of the Ipsos Global Trustworthiness Index, AI chatbots, tech entrepreneurs and personal trainers are added to the Index.
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Why AI Efficiency Alone Isn’t Enough for Great Customer Experience
Ipsos Voices: How efficiency is changing customer experience and why emotional connection remains the true differentiator by Rollo Grayson and Jean-François Damais.
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What Worries the World?
What are the issues of most concern to citizens around the world? Take a look at concerns in your country and the long term trends from our global "What Worries The World?" polling.