Innovation
OUR SOLUTIONS
For your innovation pipeline we offer a suite of solutions grounded in “Real Insights from Real People” which:
- Combine consumer responses and AI-powered predictive analytics
- Evaluate, test and prioritise claims, varieties, names and visuals
- Accelerate concept development with iterative quant and qual sessions, all in real time
- Validate ideas & concepts and assess their potential in market
- Identify the optimal positioning, including price and line-up
- Understand true incrementality
- Manage your product portfolio
- Explore business models
- Simulate in-market activation scenarios
- Assess post-launch performance
Validated sales forecasting is provided at any stage. All services are offered for consumer goods categories, durable products and digital innovations and services.
Our unique innovation philosophy enables evaluation through both a consumer lens and a competitive lens in association with validated metrics. Our solutions are accelerated by artificial intelligence and grounded in behavioural science and we incorporate factors such as gain/loss aversion to fully understand the real consumer decision journey:
- InnoExplorer AI: Explore and generate winning innovations
- InnoPredict AI: Quickly screen idea and concept potential
- InnoTest: Screen, validate and optimize propositions and the full mix
- InnoTrack: Track post-launch performance and manage the lifecycle
Over the past 40 years, we have tested over 125,000 innovations and forecasted over 20,000. We also have the world’s largest key metrics database beyond consumer goods. Our experience enables us to deliver accurate forecasts, validated to an average of ± 9%.
Whether you are evaluating full concepts, or screening simple marketing stimuli, our approaches blending AI and behavioral science will help you uncover the true potential of your innovations with speed and confidence. Find out more in these videos: