At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.
According to the Ipsos 2017 Global Infrastructure Index, a third (37%) are satisfied with infrastructure in their country but, regionally, this varies from 35% in LATAM countries to 43% in the APAC region, reaching a high of 65% in Saudi Arabia, four times the low of 15% in Italy.
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Artificial Intelligence is often mooted as the ‘future’ for our industry. Many lead us to believe that we are headed for an AI utopia; that ‘optimised’ ad experiences fuelled by big data insights gleaned solely by machines, tailored to individuals, and served to them programatically with impeccable timing in the right time and right context, is almost within reach. However, when we take a step back to consider this, how close are we really; and is it even what we want at all?
If you were to Google Argentina, you would find more than 1 billion results: the major part is about Tango, Carlos Gardel, football, amazing landscapes populated by gauchos, food, asado, beef and wine production, politics and shows with the Peron couple, popularised by Madonna...
Technology has created an omnichannel world that is bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
