Ipsos Affluent Survey is Asia’s reference study for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 20% by income of the APAC population.
Since its creation in 1997 Affluent Asia leads as the region’s most comprehensive survey of the upscale affluent market covering 10 countries across the region, and is trusted by the most influential media owners & agencies in Asia Pacific.
This year, to mark the 20th anniversary of the survey, we are organising a very special event:
Along with the latest Affluent Asia survey results, we’ll host an exclusive panel discussion to discuss how advertisers devise strategies to capture the hearts & minds of this disproportionately important audience, the shifts in Affluent behaviour observed by media & research agencies and the way media owners have adapted their model – and content? - to engage with this very demanding group.
Targeting Millennials Using Music Streaming Apps
With the significant improvement in infrastructure and mobile technology proliferation, digital entertainment is increasingly popular in Asia Pacific. And as the average cost of data plans comes down while the respect for the need to pay for music content gradually heightens, demand for digital music entertainment in the region grows.
It’s not all Fun and Games at the 2018 Winter Olympics
While the Olympics are often a welcome worldwide distraction from the events of the day, concerns about geopolitical affairs are impacting how we view the Winter Olympics in Pyeongchang, South Korea. Many view the games as too nationalist and too corporate and are concerned about safety at the games, according to a new Ipsos Global Advisor poll.