Affluent Survey

Affluents are key to a recovery from the negative impact COVID has had on our economy.

Read our paper illustrating opportunities to bridge the divided electorate and jump-start the U.S. economy.

On December 10, join us for the launch of Affluent Asia 2020 - APAC's Leading Affluent Study.

Ipsos shares data through a new lens, to illustrate how a pervasive climate of racism impacts the behaviour of African Americans.

The smart home category has grown significantly in the past two years, with nearly 3/4 of NA Affluent households owning a smart home device - up from 55% when we last posed the question.

Over in Europe, we are beset by storms, rain and cold weather. So, for many people, booking a holiday in the sun offers a glimpse of hope amidst the gloom. With far more money to spend, the Affluents are particularly keen on travel – and do so for both business and pleasure. In fact, the average Affluent in Europe takes about 10 flights a year and stays around 24 nights in hotels.

It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.

As more and more consumers embrace innovations such as smart home speakers and appliances, it's clear the concept of connected or smart homes has finally entered the mainstream. In fact, in the US, 60% of Smart Home Affluencers are more interested in smart home technology than they were two years ago.

Social media has been a pervasive part of the media and communications landscape for the better part of a generation. We’ve seen it evolve from being a social, communications tool to robust platforms offering a much wider-ranging set of services including entertainment, retail, careers and beyond.