In this new white paper we will offer ideas on how to use these disruptions as an opportunity for growth instead of a threat.
We will discuss a four-step Ipsos Brand Future-Proofing approach to formulate and execute a brand growth strategy in a disrupted category. The four steps are:
- Do not assume you know your category
- Figure out what people in the disrupted category really need
- Create a brand that really stands out
- Make sure you can quickly pivot your brand
The results of this paper has been published in Adweek.
[EVENT] Approaches for Impulse and Considered Purchases @ARF NxNE
June 15-19 - The Advertising Research Foundation is hosted a week-long virtual conference featuring experts from brands, creative agencies and academia who will share insights to help marketers influence behavior, build brands and navigate the new normal.