Future-Proof Your Brand

We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.

The author(s)

  • Douwe Rademaker Ipsos Marketing, US
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In this new white paper we will offer ideas on how to use these disruptions as an opportunity for growth instead of a threat.

We will discuss a four-step Ipsos Brand Future-Proofing approach to formulate and execute a brand growth strategy in a disrupted category. The four steps are:

  1. Do not assume you know your category
  2. Figure out what people in the disrupted category really need
  3. Create a brand that really stands out
  4. Make sure you can quickly pivot your brand

The results of this paper has been published in Adweek.

The author(s)

  • Douwe Rademaker Ipsos Marketing, US

Consumer & Shopper