In this new white paper we will offer ideas on how to use these disruptions as an opportunity for growth instead of a threat.
We will discuss a four-step Ipsos Brand Future-Proofing approach to formulate and execute a brand growth strategy in a disrupted category. The four steps are:
- Do not assume you know your category
- Figure out what people in the disrupted category really need
- Create a brand that really stands out
- Make sure you can quickly pivot your brand
The results of this paper has been published in Adweek.
[WEBINAR] GreenBook: How to engage your Gen Z consumers in online communities
Join Ipsos’ Christie Moorman, Jennifer Torgersen, and Sarah Dewald for an enlightening discussion about how to leverage online communities as a powerful tool for meaningful interaction and collaboration with your Gen Z consumers.