Insights Hub

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  Generations Ipsos Voices

  Generational, gender gaps on workplace issues appear

  Gen Z, Millennial, Gen X and Boomer men and women may all work at the same company, but in some cases bring divergent views on everything from DEI policies to mental health days.

  07.08.25
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  Ipsos Update Publication

  Ipsos Update – August 2025

  Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

  01.08.25
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  Politics Survey

  Know the New America & Beyond: July 2025

  Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world.

  31.07.25
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  Artificial Intelligence (AI) Publication

  Transforming Research Through Synthetic Data

  Synthetic data, powered by AI, is poised to transform the market research industry. The question isn’t if, but when and how.

  28.07.25
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  Ageing Survey

  Old age begins at 66, but six in ten say they are not looking forward to it

  New research across 32 countries dives into global attitudes to ageing, with 57% on average saying they are not looking forward to old age.

  24.07.25

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  Manage your communication preferences from Ipsos

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  Consumer Confidence Index Survey

  July 2025: Global consumer confidence holds steady this month

  Sentiment varies among countries in Europe and the Asia-Pacific according to the July 2025 edition of the Ipsos Global Consumer Confidence Index.

  23.07.25
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  Ipsos Encyclopedia Publication

  Ipsos Encyclopedia

  A unique resource, designed for professional researchers.

  09.07.25
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  Artificial Intelligence (AI) Publication

  Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

  Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.

  08.07.25
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  Opinion leaders Ipsos Voices

  Instability, uncertainty reigns as 2025 rolls on

  Many around the world are continuing to feel down about the state of their country, society and the economy, writes Melissa Dunne.

  02.07.25
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  Healthcare Publication

  Ipsos launches GLP-1 PersonaBot, designed to support companies’ understanding of the consumer obesity treatment market

  Ipsos’ latest AI-powered innovation offers unparalleled insights into the fast-moving consumer obesity treatment market – while reinforcing Ipsos’ position at the forefront of AI applications in market research.

  02.07.25
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  Ipsos Update Publication

  Ipsos Update – July 2025

  Populism, Pride, Personas … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  01.07.25