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[EVENT] Research Renovation at ESOMAR 2016
The 2016 ESOMAR Latin America Congress which recently took place in Bogota was themed "Research Renovation." Ipsos had a strong visibility at the conference.
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[EVENT] Customer Centricity Events in Asia
The regional series of events promotes EFM with live demos and client case studies.
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Branded Content: Emperor’s New Clothes or the Future of Marketing?
Attempts at interpreting branded content straddle the wire of native advertising and advertorials before falling in to the abyss of general advertising – so what is it exactly and what does it offer that traditional channels do not already deliver?
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[EVENT] Ipsos Open Day in Prague
The Open Day organised by our Czech team is about giving clients the consumer trends and a flavour of our services in a lively and engaging way.
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Media Convergence, a Tendency to Overestimate Short-Term Change, and Why Big Data Is Still In Its Infancy.
Interview on -among other topics - media convergence, our tendency to overestimate short-term change and why big data is still in its infancy.
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Clearing the Fog on Neuroscience
This study addresses some of the misunderstandings around what neuroscience is and what it can and can’t do.
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Equal Rights For Men And Women – Dream or Reality?
In anticipation of the International Women's Day, Ipsos asked respondents around the world their opinion on inequality between women and men in terms of their social, political and/or economic rights.
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4 Reasons To Do “In-The-Moment” Research
One of the many strengths of mobile research is that it can happen in-the-moment, or close to the moment of people’s experience. One of the many strengths of mobile research is that it can happen in-the-moment, or close to the moment of people’s experience. However, it is not always exploited to the fullest of its potential because we often fall back into familiar research methods.
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Are your customers working too hard?
Measuring customer effort in isolation is not enough. While it does link to customer outcomes, it is the Customer:Company Effort Ratio (C:CER) that really matters.
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Chinese Travel And Tourism Growing
A recent survey on Chinese outbound tourism showed that more than a third of Chinese tourists considered travel as important as love and marriage, family wealth, career development, learning and education, healthcare, and child growth.