Chinese Travel And Tourism Growing
A recent survey on Chinese outbound tourism showed that more than a third of Chinese tourists considered travel as important as love and marriage, family wealth, career development, learning and education, healthcare, and child growth.
With the continued growth of per capita income, and as Chinese economy gradually entered the post-industrial era and an era of science and technology innovation, business model innovation and the internet, tourism has become a pillar industry in China’s social and economical development.
The most popular cities chosen by Chinese tourists were:
- Asian 77.67%
- European 32.07%
- American 20.29%
South Korea and Japan were the most popular destinations in Asia, while France, Great Britain and Italy led the way in Europe.
Word of mouth played an important role when Chinese outbound tourists chose their outbound travel destinations. Before travelling abroad, 74.64% of Chinese tourists would join relevant WeChat, QQ groups or forums for tourist information, and 44.12% would turn to friends or family for advice.
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