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What Worries the World – November 2023: Worry over terrorism and military conflict between nations on the rise
Inflation has now been the top global concern in our What Worries the World survey for the last 20 months.
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Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity
We are releasing this report ahead of COP28 and have found that attitudes towards purpose are declining for the first time in a decade. People are focusing more inwardly on themselves and their world, rather than the broader problems surrounding them.
The polycrisis, which includes political uncertainty, climate change, and war to name just a few, has arguably worsened, leading to a lower priority on environmental concern and brand/value alignment among citizens in many countries. Our end of year update reflects this sentiment, and in the increasing sense of pessimism we felt as we wrote this report. -
Global citizens achieve near consensus: The world is becoming more dangerous
Ipsos survey for Halifax International Security Forum finds 70% of people, on average, across 30 countries expect in the next 25 years we could see another world conflict involving superpowers similar to World Wars I & II
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HISF-Ipsos Threat Index finds natural disasters seen as fastest-growing threat
Ipsos survey for the Halifax International Security Forum finds natural disasters are increasingly believed by global citizens to be a leading threat
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Attack of the drones: six in ten perceive threat from AI-based defense systems
Yet, only 43% of respondents are confident in their government’s ability to respond to such a threat.
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Canada, Germany most likely to be viewed as positive leaders on world stage
Ipsos survey for Halifax International Security Forum finds Iran, Pakistan and Russia are considered the least likely to have a positive impact on world affairs over the next decade
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November 2023: Singapore sees the sharpest increase in consumer confidence
Sentiment is also up significantly in Poland, yet declines in Israel amid conflict.
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Elections & social media: the battle against disinformation and trust issues
The reliability of online information being crucial during elections, UNESCO and Ipsos decided to conduct a survey in 16 countries where general elections will be held in 2024, and pose questions specific to this context: do people feel that disinformation have already had an impact on political life in their country? Are they concerned that disinformation will impact the next campaign?
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Nation Brands Index 2023: Japan takes the lead for the first time in NBI history
For the first time in Anholt-Ipsos Nation Brands Index history, Japan finishes in first place, completing its steady climb from fifth place in 2019. Germany drops down to second after a six-year reign, while Canada remains in third place overall. The United Kingdom and the United States climb the ranks and place fourth and sixth, respectively. Italy drops one rank and places fifth, while France sees the largest rank change within the top ten and falls from fifth to eighth place.
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Data Dive: Fake news in the age of AI
People across 29 countries are worrying that artificial intelligence is making it easier to trick people online into believing misinformation.