Time away from home
Just like last year, the majority (61%) of citizens across 27 countries agree that they have, or will spend at least one week away from home on vacation. However, there are some significant differences on a country by country level. Compared to last year, Turkey (74%, +9 pts.), China (62%, +8 pts.) and Sweden (72%, + 6pts.) have shown the largest increase among respondents who agree that they have, or will spend at least a week away from home. The number of respondents who agree with this statement has decreased most significantly in South Africa (57%, -12 pts.), Canada (56%, -7 pts.), France (59%, -7 pts.) and Spain (60%, -5 pts.).
Use them or lose them
Nearly two thirds (65%) of respondents agree that they will use up all vacation days that they are given. While the global number holds steady compared to last year, the most significant increase in a number of respondents who agree with this statement is found in Australia (53%, + 7pts.), France (66%, + 5 pts.), India (72%, + 5 pts.) and Saudi Arabia (81%, + 5 pts.). Most notable declines compared to last year are in Spain (71%, - 9 pts.), Belgium (78%, - 7 pts.), Hungary (69%, - 7 pts.) and South Korea (54%, - 6 pt.).
Put that phone away
Nearly half (47%) of respondents agree they never check work messages/emails while on vacation. The global average inched up one point since 2017. However, while the majority of countries see the number of people who chose to unplug on vacation increase compared to last year, most notably in China (44%, + 7 pts.), Sweden (58%, + 7 pts.), Peru (49%, + 6 pts.), India (54%, + 5 pts.), Saudi Arabia (53%, + 5 pts.) and Turkey (44%, + 5 pts.), the number of respondents who do not check their messages on vacation has declined in Poland (50%, - 7 pts.), Hungary (47%, - 6 pts.), Belgium (47%, - 7 pts.), South Africa (35%, - 5 pts.) and the United States (48%, - 4 pts.).
The survey instrument is conducted monthly in 27 countries around the world via the Ipsos Online Panel system. The countries reporting herein are Argentina, Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, Germany, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America. For the results of the survey presented herein, an international sample of 19,243 adults aged 18-64 in the US and Canada, and age 16-64 in all other countries, were interviewed between June 22nd and July 6th. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Hungary, India, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+. The precision of Ipsos online polls are calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 5.0 percentage points.
Affluent Highlights: how do the European Affluent travel the world?
Over in Europe, we are beset by storms, rain and cold weather. So, for many people, booking a holiday in the sun offers a glimpse of hope amidst the gloom. With far more money to spend, the Affluents are particularly keen on travel – and do so for both business and pleasure. In fact, the average Affluent in Europe takes about 10 flights a year and stays around 24 nights in hotels.
Segmenting US affluent travelers
With vacation season in full swing, many of us are solidifying last-minute travel plans or checking off final to-dos before heading out to enjoy some time away. While Summer offers the chance to escape the daily routine, for some, travel is top of mind year-round. This is definitely true for affluent consumers who spend 49% of the total dollars in the travel category, despite being just 17% of the total population. This month we’re taking a deeper dive into our latest Affluent Survey Data to provide a quick snapshot of five easily targetable Affluent Traveler segments.