Ipsos MORI has a long tradition of thought leadership. We believe we’re in a very privileged position, seeing so much information and insight on what people think and how they behave, that we have a duty to share it as widely as possible. This is completely in line with Ipsos’ equally long-standing tradition: as Jean-Marc Lech (our Co-President, who recently passed away but who remains a key influence on the organisation) regularly told us, there is no such thing as a silent expert.
Ipsos MORI Thinks has many of the features of a think tank, where we will seek funding externally to add to our own financial support and the best research skills and resources that Ipsos MORI has to offer. We will use our expertise and experience in publicising our work and influencing debates across a very wide range of stakeholders to help ensure this research has an impact. It will also always be based on our strongly held values of integrity, independence and impartiality: we do not have a position on the issues we research, and we will bring that natural mindset to this work.
Our current work programme is focused on a number of broad research areas:
Shifting service expectations
Sustainability and corporate responsibility
Generational analysis: Myths and realities about different age groups
Ageing societies and their implications
The Truth about Trust – an analysis of what is really happening on trust
Our recent work
Below you’ll find links to just a selection of the most influential pieces of thought leadership we have conducted in recent years.
|Beyond Binary: Generation Z: Their Lives and Choices:
This report pulls together existing and new analysis, as well as brand new research on Generation Z, to provide a better understanding of the initial signals on how they will be different to, or the same as, previous generations.
|Millennial Myths and Realities:
A major new Ipsos MORI report into Millennials reveals the truth about the 'most derided generation'.
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Ipsos MORI has combined the findings from existing and new research to explore the link between customer satisfaction at a particular service interaction and the customer’s relationship with that brand.
|Sugar: What Next?
Reducing the amount of sugar people eat has become a key focus for actions to reduce obesity – and this is reflected in a survey of 100 MPs released with this report.
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|Ipsos Global Trends:
The Ipsos Global Trends survey is the largest study of its kind, providing a unique snapshot of the world today. It covers everything from tradition to trust, from brands to business, from society to social media and much, much more.