Public Health England (PHE) commissioned Ipsos MORI to conduct interviews with the public to collect quantitative data regarding levels of awareness, knowledge and opinions towards PHE, and to gain an insight into the public’s main health concerns. This presentation outlines the findings of the fourth wave of the research, and also introduces findings regarding the public’s attitude towards health responsibilities and interventions, generated from new questions added in this year’s wave.
This year’s research shows that the public’s awareness of PHE is at its very highest, with familiarity of PHE linked to increased trust and confidence in its advice. Mental health is an increasingly growing concern among the public, particularly among younger age groups. In addition, it was found that, generally, the public expect government intervention around healthy living, although ultimately the individual is viewed as primarily responsible.
The quota survey was carried out over one wave of the Ipsos MORI Omnibus, and took place between the 1st and 7th September 2017. 1,709 interviews were conducted face-to-face in respondents’ homes. All respondents were based in England and were aged 15 and over. Data are weighted by gender, age, ethnicity, working status, social grade, housing tenure and Government Office Region (GOR) to be representative of the population.
For last year’s presentation, visit: https://www.ipsos.com/ipsos-mori/en-uk/public-health-england-public-awareness-and-opinion-survey-2016