Public Affairs - Social Research Institute
Public Affairs

Social Research Institute

Methodological and public policy experts based in London, Edinburgh, Belfast and Manchester.

We are methodological and public policy experts based in London, Edinburgh, Belfast and Manchester. Our staff either specialise in research methods or are dedicated to understanding a particular policy area like policing, health or the economy. Since we also have a presence right across the UK, we understand what the issues are in your local area.

Ipsos MORI Social Research Institute remains committed to sharing the messages from our research, in the belief that a better understanding of public attitudes will lead to better policy and practice.

Client context

  • Bridging the gap between government and the public.
  • To explore what citizens and other stakeholders saying and determining their concerns.
  • Consulting with a myriad of stakeholders on issues of interest.
  • Assessing and benchmarking satisfaction with services, and measuring improvement.
  • Measuring the impact and outcome of programmes and policies.
  • Identifying the changing behaviours of citizen-consumers, and determining the trends and their implications.

Long Term Social and Political Trends

Our Solutions

We design, develop and carry out customised research for clients in the government and public sector to help them make better, evidence-based decisions. Our expert teams in individual countries have the in-depth sector knowledge to assist decision-makers across the full range of public policy issues.

Ipsos MORI Northern Ireland

Ipsos MORI Northern Ireland has been one of the most reputable research agencies in the region since 1987, with experienced researchers from a range of specialisms including quantitative and qualitative methodologies, and more recently, evaluations.  The team in Northern Ireland uses local knowledge and global expertise to provide high quality research which informs public policy and drives organisational strategy among some of the largest companies in the country.

Ipsos MORI North

Ipsos MORI North combines local knowledge with access to sector-leading National and International expertise and capacity. The Northern Powerhouse agenda and the move towards the devolution of Central Government powers to local regions means that now, more than ever, it is important to have a regional office situated in the North of England. This Manchester based team has served local and national clients since 2000.

Ipsos MORI Scotland

Ipsos MORI Scotland comprises a team of research specialists providing a full research service to businesses and public sector organisations in Scotland. At a time when the research industry is globalising, Ipsos MORI Scotland remains committed to providing research focused on the distinct needs of Scottish policy makers and businesses.

Behavioural Insight & Change

The Behavioural Research (for Insight & Change) Group within the Ipsos MORI Social Research Institute leads on behavioural insight – identification and systematic, structured understanding of clearly specified behaviours – and/or behaviour change – developing behaviour change interventions based on behavioural insight.

Central Government

Ipsos MORI's Central Government research Unit focuses on the issues that matter to the heart of government. Our research is used by the Government to inform its strategic objectives. Our work for a range of clients across the public, private and third sectors means we have an unrivaled understanding of social trends, and access to rich, historical data that can provide invaluable context for our clients.

Race, Faith & Cohesion

Ipsos MORI's Race, Faith and Cohesion research unit is an expert, multi-disciplinary team which can help you see how the movement of populations and cultures is impacting upon people’s attitudes and behaviour, and what the implications are for policy makers.


Ipsos MORI's crime and justice team work with clients from across the criminal justice system to understand what really matters to the public and to those within the system. Our high quality research directly informs policy, practice and communications within the sector.

Education, Children and Families

The work of Ipsos MORI’s Education, Children and Families team directly informs policy, practice and debate through high quality research and evaluation of interventions, strategies and communications.
We reach out to the full range of audiences with a stake in the sector, including learners, head teachers, practitioners, parents, carers, children and young people, policy-makers, delivery partners and other stakeholders and influencers.

Employment, Welfare and Skills

Employment, Welfare and Skills is one of our largest and fastest growing research team. Our work is diverse, encompassing research and evaluation on key government policies such as the Universal Credit, pensions and auto-enrolement, apprenticeship levy, and the Industrial Strategy.

Environment and Energy

The Ipsos MORI Environment and Energy research team works with leading organisations in the UK, Europe and globally across the public, private and not-for-profit sectors. We have a strong track record applying social research, monitoring and evaluation approaches to understand society and business response to a wide range of environmental, energy and sustainable living issues.

Health and Social Care

The Ipsos MORI Health and Social Care team specialises in research, evaluation and consultations for the NHS and wider health and social care sector. We offer clients tailored solutions, using the full range of qualitative and quantitative methods, and produce insightful and useable outputs that stand up to scrutiny.

Higher Education

The Higher Education team have invaluable experience in carrying out large-scale and complex research studies, including the National Student Survey (NSS). We offer a range of student and Higher Education (HE) stakeholder research; we have an established reputation for our work in the HE industry and are experts in our work among students, HE stakeholders and a host of other audiences. 

Social Care and Living with Disability

The Health and Social Care team carry out a range of research to explore people’s use of care and support services, and to understand people’s experiences of living with disability and accessing benefits.  We have also explored understanding of social care among the general population, and measured public attitudes to disability. Our research in this area includes depth interviews, ethnography, surveys and use of secondary data analysis.

Research related to social care and disability often involves vulnerable audiences and we are fully aware of our ethical obligations toward research participants. Indeed, we are the only research agency in the UK to have two members of staff who sit on the national Social Care Research Ethics Committee.  Our research team is experienced in conducting research among older people, those with dementia and people with different types of impairment.

International Development

Ipsos MORI has expertise across a range of international development and public diplomacy programme areas including: agriculture, civil society, conflict mitigation, democracy human rights and governance, economic growth and trade, education, finance and economic inclusion, environment and natural resources, human and institutional capacity development, population health and nutrition, gender, international diplomacy and cooperation, and humanitarian and disaster relief.

Ipsos MORI routinely conducts quantitative and qualitative general population studies, as well as targeted and elite studies, around the world. Ipsos also has significant capabilities in programme evaluation, including the development of evaluation frameworks, logic models, experimental and non-experimental impact studies, programme needs assessments, performance monitoring systems, primary and secondary data collection and analysis, and the delivery of analytical reports and strategic recommendations.

Local Government

Ipsos MORI is the market leader in local government research. We have undertaken research projects for more than 250 local authorities, giving us unrivalled experience and understanding of the sector. We also work with local partnerships, health providers, police authorities, the voluntary sector, think tanks and sector bodies such as the LGA, SOLACE and London Councils.

Political and Public Opinion Polling

The defining characteristic of a democracy is the citizen's right to vote and Ipsos MORI has a wealth of experience conducting high profile political and election research. With more than 30 years’ experience in researching political attitudes, and extensive methodological expertise, we are able to provide clients with results that are insightful and stand up to scrutiny.

Policy and Evaluation

Ipsos MORI’s dedicated Policy and Evaluation research team leads a range of evaluation projects for UK, European and International clients across the public and not-for-profit sectors. Our multi-disciplinary team of evaluation professionals, economists, and policy experts harness Ipsos MORI’s strength in conducting robust social research across the full spectrum of policy areas to deliver high quality and impactful end-to-end evaluation solutions for our clients.

Research Methods Centre (RMC)

Ipsos MORI's Research Methods Centre (RMC) is a specialist unit that provides expertise on a wide range of survey methodological matters, including sampling and weighting, to researchers across the company, and to clients. The RMC is a widely respected methodological unit with a mission to disseminate quantitative methodological knowledge and expertise across the company and across the social research industry more widely.


Ipsos MORI’s science team is expert in conducting research into attitudes to science and its application, amongst the general public as well as specific audiences. Clients include the Department for Business, Innovation and Skills, the Wellcome Trust and various UK research councils and regulatory bodies. Our findings are used widely by policy-makers and academics looking to understand public engagement with science.

Social and Political Trends

We help our clients to identify the deep social and political trends either locally or internationally.

Sustainable Development

Ipsos has established a new global Sustainable Development Research Centre (SDRC). The Centre will draw together the company’s expertise across a range of themes and geographical regions.We  believe that by consolidating our already expansive work on sustainable development globally we can help clients and partners shape the sustainability agenda.

Transport & Infrastructure

Operating out of our London, Edinburgh and Manchester offices and across both Social Research Institute and customer Loyalty teams, we work with a wide range of clients and partners, large and small, covering all modes of transport, public and private transport. We use market and social research to improve understanding of travel behaviour, customer experience, and attitudes towards new policies, new and existing infrastructure, and public spending priorities.

Young People Omnibus (YPO)

Ipsos MORI’s Young People Omnibus (YPO) is an annual survey of young people attending secondary schools in England, Wales and Scotland, and is devoted exclusively to exploring the views, experiences and aspirations of a large and representative sample of young people aged 11-16. The YPO has been used by Government departments, leading academic teams, charities and third sector organisations, and other specialist organisations.