Ricerca
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CERTAMENTE 2019 - Inspiring Neuromarketing Day
Ipsos al primo convegno italiano di Neuromarketing il prossimo 14 febbraio a Milano
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[Ipsos Flair] Italia 2019: comunitari e cosmopoliti, le nuove fratture
La pubblicazione annuale che esprime il punto di vista di Ipsos sul nostro paese, sulle sue trasformazioni, sulle sue prospettive dalla politica ai consumi.
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Occhi del consumatore: le scelte di acquisto analizzate con mobile eye-tracking
Il nuovo libro di Carlo Oldrini che deriva dall'approccio sperimentale eseguito, e progressivamente messo a punto, a partire da maggio 2015 su oltre 10.000 consumatori all'interno dei nostri Behavioral Shopper Lab
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In media we trust? How our views of the media are changing
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
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Gli italiani e la politica internazionale
Ipsos e ISPI per indagare il rapporto tra italiani e politica internazionale e le principali minacce percepite per l'Italia
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Ipsos House: The ideal arena for uncovering the truth behind human behaviour
Three case studies from Ipsos House showcase the opportunities for investigating human responses, motivations and behaviour offered by the research facility.
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Our misperceptions about crime and violence, sex, climate change, the economy and other key issues
Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
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YouthView: Understanding risk behaviours for meningitis among young people
While meningococcal meningitis is relatively uncommon, it is unpredictable, may progress very rapidly and can lead to death in as little as 24 hours of first symptoms.<sup>1,2</sup>
According to one study, the bacteria that can cause the disease are carried asymptomatically in the nasopharynx of up to almost one in four (24%) 19-year-olds; although for most it will not cause the disease.<sup>3</sup> -
The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
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AI, Automation, and Corporate Reputation
The adoption of artificial intelligence (AI) and automation becomes a major focus for business.