Ricerca
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Who Is and Is Not a “Real American”, a “Real Brazilian” or a “Real Chinese”?
Ipsos’s Inclusiveness Index compares countries’ acceptance of social and cultural diversity.
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The Numbers Game: Measuring Audiences in the Data Age
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
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Conoscere l’Africa: verso un mercato africano unico
Quali le opportunità per le aziende italiane derivanti da un possibile mercato unico africano?
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Generation Now, il futuro visto dai millennials della salute
Generation Now è stato ideato e sviluppato da Havas con il partner Ipsos e realizzato con il supporto di Sanofi. E' la prima ricerca in Italia sul futuro del mondo della salute visto dai medici millennials.
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The Most Influential Brands 2018
Torna per il terzo anno consecutivo The Most Influential Brands: indagine globale Ipsos sull’influenza dei brand nella nostra vita quotidiana
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Ethnography: an Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
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Global Attitudes Towards the FIFA World Cup 2018 in Russia
Worldwide, more than two in ten respondents, who are aware of the FIFA World Cup 2018, believe that Germany will take home the Cup. Brazil, Spain and Argentina are also among the favourites. Overall, people have predominantly positive opinions about the games being held in Russia.
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Womenomics: Italia e Germania unite sull’equità di genere
Presentato uno studio della Camera di Commercio Italo-Germanica in collaborazione con Ipsos che mette a confronto la condizione, le percezioni e le prospettive delle donne in entrambi i paesi.
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“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
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Global Warming and Waste Reduction Take Center Stage in the Environmental Discussion
87% of the world agrees that the world climate is changing; 80% are concerned about the environmental impact of product waste.